One of the biggest and most consistent challenges of my young career so far has been finding ways to talk about solutions to our predicament in a way that people will truly hear. I talk about these solutions constantly, and some readers definitely get it, but others will see me going on and on about a grassroots revolution against the establishment narrative control machine and then say “Okay, but what do we do?” or “You talk about problems but never offer any solutions!”
- Caitlin Johnstone
Part of the difficulty is that I don’t talk much about the old attempts at solutions we’ve already tried that people have been conditioned to listen for. I don’t endorse politicians, I don’t advocate starting a new political party, I don’t support violent revolution, I don’t say that capitalism contains the seeds of its own destruction and the proletariat will inevitably rise up against the bourgeoisie, and in general I don’t put much stock in the idea that our political systems are in and of themselves sufficient for addressing our biggest problems in any meaningful way.
What I do advocate, over and over and over again in as many different ways as I can come up with, is a decentralized guerrilla psywar against the institutions which enable the powerful to manipulate the way ordinary people think, act and vote.
I talk about narrative and propaganda all the time because they are the root of all our problems. As long as the plutocrat-controlled media are able to manufacture consent for the status quo upon which those plutocrats built their respective empires, there will never be the possibility of a successful revolution. People will never rebel against a system while they’re being successfully propagandized not to. It will never, ever happen.
Most people who want drastic systematic changes to the way power operates in our society utterly fail to take this into account. Most of them are aware to some extent that establishment propaganda is happening, but they fail to fully appreciate its effects, its power, and the fact that it’s continually getting more and more sophisticated. They continue to talk about the need for a particular political movement, for this or that new government policy, or even for a full-fledged revolution, without ever turning and squarely focusing on the elephant in the room that none of these things will ever happen as long as most people are successfully propagandized into being uninterested in making them happen.
It’s like trying to light a fire without first finding a solution to the problem that you’re standing under pouring rain. Certainly we can all agree that a fire is sorely needed because it’s cold and wet and miserable out here, but we’re never going to get one going while the kindling is getting soaked and we can’t even get a match lit. The first order of business must necessarily be to find a way to protect our fire-starting area from the downpour of establishment propaganda.
A decentralized guerrilla psywar against the propaganda machine is the best solution to this problem. …